Black Petrel Campaign

This is an awareness campaign designed for the Conservation Organisation that is aimed at recreational fishers in Auckland. The basis of the campaign focuses on the issue of recreational fishers catching Black Petrels on fishing trips and ways they can reduce the risk of captures.

This baitpackaging provides details about the issue as well as simple ways overcome theproblem, for example, thawing bait before fishing. The reusable nature of thepackaging allows the message to be present along the fishing journey.
Basic information has been placed on bait freezers, which communicates the macro issue in a quick and concise manner.
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